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THE SIGNATURE SUITE

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The Signature Suite
Cambridge United Football Club

Layrd Design completed the full interior design and refurbishment of the Cambridge United Signature Suite over the summer of 2023. This follows The Layrd Lounge, Cambridge United's Executive Hospitality Suite finished in 2022. We collaborated with Regent Construction Cambridge across both projects, who worked hard to bring our vision to life.  

 

We are official partners of the football club. 

 

The client wanted to elevate The Signature Suite to feel cohesive with The Layrd Lounge, as it had begun to look outdated and inconsistent with the previously finished space. We kept the general layout the same while making some bold design changes to impact how the users interact with the space.

 

The brief was to transform the space into an industrial, experiential and modern area that brings the fans together. We used branded paintwork and signage for the doors that opened to the stadium. We also found an innovative way of displaying shirts from the key eras by mounting them on perspex and including signage of dates. The client handpicked notable kits, which we have exhibited in chronological order to illustrate the progression of the club. The client had plenty of existing features we could use, so rather than replacing the whole bar, we reused the current one and re-tiled it with Parkside Architectural Tiles.

Interior branding at Cambridge United's Signature Suite reads 'Enter the Game' on the doors to the stadium.

Year Completed:
2023

Project Length:
4 Weeks

Location:

CAMBRIDGE

Project Size:
310 Sqm

Services:

INTERIOR DESIGN & FF&E SUPPLY

Retiled perch tables and upcycled chairs with branding at Cambridge United's recently designed Signature Suite.

BESPOKE JOINERY
BOLD SIGNAGE
LIGHTING DESIGN

Cambridge United's sports hospitality space, The Signature Suite, with recently installed interior design by Layrd Design.

"Layrd Design completely transformed our hospitality lounge and reception area last summer and gave the whole venue a lift. We were quick to request they return this summer to design the remaining lounge. I'm constantly impressed by Will and the team's vision and ability to see something that adds design but also function to a space. More importantly, everyone at the company is incredibly friendly and flexible. I couldn't recommend Layrd Design enough."

Neil Rowe, Cambridge United Head of Commercial

Cambridge United football shirts are displayed along a hallway chronologically with dates signed.

We worked with Bespoke Quality Joinery on a new booth area to make an underused part of the suite more desirable and welcoming for users, and it's now a more versatile space, suitable for larger groups. The booth area is also multifunctional as the booths fold back, allowing more event space. Designer Emily used mesh for the booths as users can still see through them around the space, for instance, if they are looking at screens. We also worked with Bespoke Quality Joinery on perch tables around columns.

Mesh frames divide up the space with functional booth seating areas at Cambridge United's Signature Suite.
Branded signage on bathroom doors read 'Ladies' and 'Gents' in bold font at Cambridge United's Signature Suite.
Interior design at Cambridge United's hospitality space with bold paintwork, tiled perch tables and upcycled chairs with signage.
Interior branding at The Signature Suite, one of Cambridge United's hospitality spaces, with bold signage on upcycled chairs.

SUSTAINABLE

CHOICES

We worked with independent local traders wherever possible to minimise the project's overall carbon footprint. In this project, we were creative with our material use, upcycling existing furniture instead of sourcing brand new. We reused the existing chairs, working with CIM Signs & Graphics for consistent branding. 

The bar in Cambridge United's Signature Suite has been reused and re-tiled with yellow and white Parkside Architectural tiles.
New branded signage for Cambridge United's Abbey stadium, now the Cledara Abbey stadium.
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