Hospitality Entrance
The brief was to replace a temporary marquee with a permanent and premium welcome space for hospitality and corporate guests.
The result is a bespoke shipping container unit, fully fitted out with Ipswich Town branding and tailored to function as an efficient first touchpoint. Visitors are now greeted with a space that feels considered and elevated, setting the right tone before they even enter the stadium.
In August 2024, Layrd Design completed the new hospitality reception for Ipswich Town Football Club. Delivered in collaboration with GS Contracts, this project formed part of a wider summer upgrade to bring the club’s matchday experience in line with Premier League standards.
Natural daylight floods in from a custom roof light, complemented by sleek black track lighting and high-quality finishes. A palette of dark grey and neutral walls, Tarkett concrete-effect LVT flooring, and a ply ceiling balances industrial edge with a contemporary feel.
The look and feel is confident and professional, in line with the club’s growing aspirations.
“How this space looked and felt from the outside was just as it looked and felt from the inside. This new container was installed to give those using the club’s hospitality offerings that first, vital positive impression.
This container is also positioned at the front of the club, meaning it was vital that it was in keeping with the club’s surroundings. We also wanted this space to provide insight into what those using hospitality can expect throughout the rest of their experience.”
This ribbed black cladding adds a tactile, architectural edge, softened by the contrast of exposed ply and matte-painted walls.
Despite its compact footprint of 7 by 3.5 metres, the unit is highly functional. From a well-positioned check-in desk to a clear one-way system that improves flow on matchdays, every detail is built around comfort and accessibility. DDA-compliant ramps and thoughtful space planning ensure the reception works for all visitors, with a smooth and welcoming arrival experience
Working with Layrd has been a fantastic experience for our club. Emily approached each project with creativity, professionalism and a deep understanding of our brand and vision. From the initial consultation to the final installation, Layrd demonstrated an unwavering commitment to delivering exceptional results that exceeded our expectations.
Most importantly, Layrd's people-focused approach and adaptability made them a true collaborator throughout the process. They listened closely to our needs, provided innovative solutions, and ensured smooth project delivery.
