THE S&P LOUNGE
THE S&P LOUNGE
IPSWICH TOWN FOOTBALL CLUB
LOCATION
PROJECT SIZE
SERVICES
TYPE
INTERIOR DESIGN, FF&E, CONSTRUCTION DRAWINGS
IPSWICH
100 SQM
STADIA INTERIOR DESIGN
Layrd Design delivered a sophisticated new hospitality space for Ipswich Town Football Club, creating the S&P Lounge - a premium environment that weaves industrial elegance with subtle musical influences. Soler & Palau Ventilation Group is a global leader in ventilation systems and an official sponsor of Ipswich Town Football Club.
The space shows off an exposed ceiling with S&P's ventilation systems – a tribute to the sponsor's expertise. Bold, face-lit S&P signage makes a striking statement, while thoughtful graphic elements are used throughout the design. The S&P Lounge enhances the club's hospitality offering at Portman Road, setting a new standard for premium matchday experiences.
The brief called for an elevated high-end space that quietly celebrates Ed Sheeran's relationship with the club. Subtle design details reveal themselves gradually to guests over multiple visits. The result is a sophisticated environment where every detail tells a story - from the bespoke linear pendant lights inspired by album titles to the innovative acoustic rafts that trace the sound waves of his songs.
BRASSERIE-INSPIRED
EXPERIENTIAL
DISCOVERY-LED
Drawing inspiration from classic brasseries, we developed a rich material palette combining metallic finishes with deep blues and orange hues, nodding to the iconic Ed Sheeran away kit. A numerical feature wall, crafted using four different depths of MDF and finished with a terracotta stone spray, adds warmth and dimensional interest to the space. The bespoke plectrum bar by Revelare stands as a centrepiece, featuring powder-coated copper-tone details and a custom-designed bar gantry that not only provides an ergonomic workspace for staff but also creates a stunning display with integrated planting from The Good Plant Company.
Flexibility was key to space planning, with sharing tables allowing the club to tailor the space for each event. Actiu chairs, consistent with other club spaces, maintain design continuity while ensuring comfort. Flooring placement creates distinct zones, differentiating between guest areas and back-of-house spaces for easy wayfinding.
“Working with Layrd has been a fantastic experience for our club. Emily approached each project with creativity, professionalism and a deep understanding of our brand and vision. From the initial consultation to the final installation, Layrd demonstrated an unwavering commitment to delivering exceptional results that exceeded our expectations.
Most importantly, Layrd's people-focused approach and adaptability made them a true collaborator throughout the process. They listened closely to our needs, provided innovative solutions, and ensured smooth project delivery.”
Stuart Cox, Director of Venue, Ipswich Town Football Club
SUSTAINABLE DESIGN
The S&P Lounge exemplifies our commitment to sustainable interior design practices through work with sustainable manufacturers such as Tarkett for their environmentally conscious flooring. Our focus on sustainability extended to the careful selection of local contractors and suppliers, helping to minimise the project's carbon footprint while supporting the Suffolk business community.
PROJECT TEAM
"This is a brand-new, innovative space designed for high-end hospitality at Portman Road. The concept pays tribute to the club’s recent successes while celebrating its connection with musical artist Ed Sheeran. Featuring highly bespoke design elements throughout, each visit offers guests the opportunity to discover a new and unique feature, ensuring a fresh and immersive experience every time.”