THE LEVEL HEAD LOUNGE
THE LEVEL HEAD LOUNGE
IPSWICH TOWN FOOTBALL CLUB
LOCATION
PROJECT SIZE
SERVICES
TYPE
INTERIOR DESIGN
IPSWICH
60 SQM
STADIA INTERIOR DESIGN
Layrd worked with Ipswich Town Football Club to create The Level Head Lounge, a sophisticated hospitality suite that celebrates the club's longstanding partnership with Greene King. This newly constructed space, by R G Carter Construction, represents a fresh approach to matchday hospitality, seamlessly blending contemporary sports bar design with authentic pub culture. The space was carefully planned to ensure full DDA compliance while maintaining an open, welcoming atmosphere.
Named after Greene King's modern craft ale, The Level Head Lounge was designed to reflect both the sophisticated nature of the beer and the contemporary drinker it’s aimed at. The space balances premium hospitality with the fun, approachable atmosphere of a traditional pub, accommodating approximately 48 guests.
LOCAL HERITAGE
CONTEMPORARY
AUTHENTIC
The dark ceiling creates a premium backdrop, while pops of colour drawn from Level Head's branding add vibrancy and modern appeal. Collaboration with Greene King ensured every visual element represented their brand while also complementing the club's identity. Custom vinyl graphics applied to the walls and bar area reinforce the brand presence throughout the space. Stackable seating offers practicality without compromising style, while a bespoke booth area transforms a compact nook into a premium hospitality spot.
Wave-like acoustics reference both the ITFC crest and the River Orwell, providing essential sound management. Custom panelling draws inspiration from the stadium's architecture, creating a cohesive design that ties the suite to its larger context within Portman Road. Warm, decorative strip lighting throughout works in harmony with the track-mounted fixtures above, making the most of the exposed ceiling while creating an inviting atmosphere.
“Working with Layrd has been a fantastic experience for our club. Emily approached each project with creativity, professionalism and a deep understanding of our brand and vision. From the initial consultation to the final installation, Layrd demonstrated an unwavering commitment to delivering exceptional results that exceeded our expectations.
Most importantly, Layrd's people-focused approach and adaptability made them a true collaborator throughout the process. They listened closely to our needs, provided innovative solutions, and ensured smooth project delivery.”
Stuart Cox, Director of Venue, Ipswich Town Football Club
SUSTAINABLE DESIGN
The Level Head Lounge exemplifies our commitment to sustainable interior design practices through work with sustainable manufacturers such as Tarkett for their environmentally conscious flooring. Our focus on sustainability extended to the careful selection of local contractors and suppliers, helping to minimise the project's carbon footprint while supporting the Suffolk business community.
PROJECT TEAM
“This space was carefully designed to reflect Ipswich Town Football Club’s identity and its longstanding partnership with Greene King. Our goal was to create a premium hospitality experience that also captured the authentic, welcoming atmosphere of a local pub. Throughout, you’ll find nods to the club's history and the enduring connection with Greene King, making it a true celebration of Suffolk.”