Layrd Design Transforms Cambridge United Club Shop Experience for the 2025/26 Season
- Layrd Design Ltd
- Jun 20
- 1 min read

Cambridge United's club shop has reopened its doors following a complete transformation in June, launching alongside the club's new brand identity and online store. The reimagined retail space represents Cambridge United entering a new era with a fan-driven design that allows supporters to connect with their local club in an entirely fresh environment ahead of the 2025/26 season.

The new club shop moves decisively away from old-school retail styling, featuring modern fixtures and a completely reimagined layout that prioritises customer flow throughout the space. The design strongly reflects the fan-led approach that shaped Cambridge United's new identity, creating a space where supporters can truly engage with the club's evolution. The transformation prioritises the fan experience, ensuring the retail environment feels as contemporary and forward-thinking as the club's new direction.
This retail transformation represents Layrd's strategic move into sports retail environments and reinforces a partnership that has already delivered standout results at Cambridge United, with The Layrd Lounge, The Boardroom, and The Signature Suite.

Fans can now experience the transformed club shop alongside the launch of Cambridge United's new branded kit, both symbolising the club's exciting new chapter. The renewed partnership between Layrd Design and Cambridge United demonstrates a shared commitment to creating exceptional spaces that serve both the club's evolution and its supporters' connection to their local team.
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