Meet the Team: Laura

What does a typical day look like for you as an interior designer?
I start everyday with a coffee and catch up on my emails. After that, it depends on what stage my projects are at; I could be spending my time working on plans/visuals, or if projects are further along, I may be out and about on site visits, as well as the occasional team day out which is a nice change of pace.
No two days are quite the same, so there’s not much chance of getting bored!
What’s the most rewarding part of seeing a project come to life?
The work on site can feel like slow progress at the start, while the work being done isn’t necessarily visible. The point where obvious progress starts to be made, and everything then starts to come together quite quickly is always great to see.The details paying off and the client seeing the vision come to life always feels very rewarding.
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How has your approach to design evolved throughout your career?
Having started out in high-end residential design, where the goal was always to create a space that felt completely right for an individual or family, I’ve definitely had to evolve into a more commercial mindset. The end user is no longer one person, but a demographic, so designs need to have a much broader appeal, while still feeling personal and endearing to each person that walks through the door.
What’s the first thing you consider when approaching a new project or space?
The first thing is always budget. It would be very easy to get carried away with concepts that may not be feasible. A close second would be the end user profile: who is using this space, what do they need from it and how do we make sure they come back?

How do you take inspiration / things you see in your everyday life and use this is design?
I think all designers can relate to checking out the architraves and worktop profiles in every space they enter. For me, this is especially true when surrounded by Victorian and Edwardian architecture. I love the abundance of detail – It never feels overwhelming, but considered, crafted and curated. I try to bring some of that feeling into my designs, adding decorative details to as many surfaces as I can get away with.
Bold colours or neutral palettes?
Bold, but neutral has its place
Statement pieces or subtle details?
Both
Natural materials or refined finishes?
Both
Warm tones or cool tones?
Warm
Timeless design or trend-led interiors?
Timeless
Atmosphere or functionality?
Both!